Course curriculum

  • 1

    Introduction to Strategy

    • Course introduction

    • Table of contents

    • Instructors

    • Download course presentation

    • Why strategy matters

    • Definition

    • Mission, vision, values, purpose

    • Interactive exercise 1

    • Strategic analysis process

    • Levels of strategy

    • Course structure

    • Interactive exercise 2

  • 2

    External Analysis

    • Objectives

    • External analysis

    • Supply chain

    • Strategic groups

    • Strategic group map

    • Interactive exercise 3

    • Competitive forces model

    • Industry life-cycle

    • Broad factors analysis (PEST)

    • Interactive exercise 4

  • 3

    Internal Analysis

    • Objectives

    • Core competencies

    • Sources of competitive advantage

    • Interactive exercise 5

    • Building sustainable competitive advantages

    • Competitive advantage

    • Key performance indicators (KPIs)

    • Resources and activities benchmarking

    • Interactive exercise 6

    • Value chain

    • Threats to sustaining competitive advantage

    • Interactive exercise 7

  • 4

    Current Strategies

    • Objectives

    • Levels of strategy

    • Corporate-level strategies

    • Vertical integration

    • Horizontal integration

    • Interactive exercise 8

    • Strategic outsourcing

    • Diversification

    • Interactive exercise 9

    • Business-level strategies

    • Efficient frontier and value innovation

    • Market segmentation

    • Product-market positioning strategies

    • Porter's generic strategies

    • Interactive exercise 10

    • Strategies in startup and growth industries

    • Strategies in mature industries

    • Strategies in declining industries

    • Functional-level strategies

    • Interactive exercise 11

  • 5

    Strategic Alternatives: Generation, Evaluation and Recommendations

    • Objectives

    • Strategic alternatives

    • SWOT summary

    • Generic performance matrix

    • Generating a set of strategic alternatives

    • Interactive exercise 12

    • Strategic alternatives evaluation

    • DCF analysis

    • Multi-criteria analysis (scorecard)

    • Forecasting and scenarios

    • Evaluation and recommendation

    • Strategic pillars

    • Interactive exercise 13

  • 6

    Case Study - Monic

    • Case study - Monic

    • Monic's financial statements and ratios

    • Online organic clothing industry outlook

    • Supply chain exercise

    • Monic's supply chain

    • Strategic group map exercise

    • Strategic group map for online organic clothing industry

    • Competitive forces model exercise

    • Monic's competitive forces model

    • Monic's industry life-cycle

    • Broad factors analysis exercise

    • Monic's broad factors analysis

    • Monic's competitive advantage

    • Monic's value chain

    • Product-market segments

    • Monic's current strategies

    • Monic's strategic alternatives

    • Multi-criteria analysis

    • DCF analysis

    • Monic's strategic map

    • Complete case study

    • Summary

  • 7

    Qualified Assessment

    • Qualified assessment

    • Share Your Feedback

    • Course Completion