Course curriculum

  • 1

    Course Introduction

    • Course Introduction

    • Download Files

    • Course Overview

    • What is a Business Plan

    • Why Should a Business Plan be Developed

    • Interactive Exercise 1

    • How to Evaluate a Business Plan

    • Business Plan Cover Page

    • Interactive Exercise 2

  • 2

    Executive Summary & Funding Request

    • Executive Summary Overview

    • Funding Request & Use of Funds

    • Loan Security

    • Interactive Exercise 3

    • Executive Summary Case Study

  • 3

    Company Description

    • Company Description Overview

    • Business Structure

    • SMART Goals

    • Professional Advisors

    • Company Description Case Study

    • Interactive Exercise 4

  • 4

    Management and Operations

    • Management Summary & Org Chart

    • Management and Workforce Descriptions

    • Operations (Supply & Customers)

    • Geographical Locations

    • Management and Operations Case Study

    • Operations Case Study

    • Interactive Exercise 5

  • 5

    Services or Product Lines

    • Products and Service Overview

    • Assessment of Products and Services

    • Interactive Exercise 6

    • Products and Services Case Study

  • 6

    Market Analysis

    • Market Analysis Overview

    • TAM, SAM, SOM

    • SWOT Analysis

    • PESTEL Analysis

    • Market Analysis Questions

    • Market Analysis Case Study

    • Interactive Exercise 7

  • 7

    Marketing and Sales

    • Marketing and Sales

    • Sales and Business Development

    • Customer Acquisition

    • Marketing and Sales Case Study

    • Interactive Exercise 8

  • 8

    Financial Projections

    • Financial Projections

    • Financial Stability and Sustainability

    • Financial Ratios

    • Financial Projections Case Study

    • Interactive Exercise 9

  • 9

    Appendices

    • Appendices

    • Appendices Case Study

  • 10

    Qualified Assessments

    • Qualified Assessment

    • Share Your Feedback

    • Course Completion