Course curriculum

  • 1

    Introduction to e-Commerce

    • Course introduction

    • Downloadable files

    • Introduction to eCommerce

    • Key valuation metrics

    • Interactive exercise 1

    • Preview of completed financial model

  • 2

    Financial Model - Assumptions Section

    • Overview of key assumptions

    • Interactive exercise 2

    • Traffic, conversion, and orders

    • Customers

    • Expenses

    • Balance sheet items

    • Review

    • Assumptions Exercise

  • 3

    Financial Model - Income Statement

    • Introduction

    • Revenue to EBITDA

    • Review

    • Income statement exercise

  • 4

    Financial Model - Balance Sheet

    • Introduction

    • Linking balance sheet items

    • Subtotals and totals

    • Review

    • Balance sheet exercise

  • 5

    Financial Model - Supporting Schedules

    • Introduction

    • Capital assets - opening balance and additions

    • Capital assets - depreciation and closing balance

    • Depreciation exercise

    • Debt schedule

    • Completing the income statement

    • Completing the balance sheet

    • Review

    • Interactive exercise 3

  • 6

    Financial Model - Cash Flow Statement

    • Introduction

    • Operating cash flow

    • Investing cash flow

    • Financing cash flow

    • Change in cash and completing the balance sheet

    • Interactive exercise 4

  • 7

    Customer Metrics

    • Introduction

    • Calculating customer metrics

    • Interactive exercise 5

  • 8

    DCF Valuation

    • Introduction

    • Tax loss carry forward

    • Tax loss exercise

    • Unlevered free cash flow

    • DCF analysis

    • Review

    • DCF exercise

  • 9

    Charts & Graphs

    • Introduction

    • Linking the chart data

    • Interactive exercise 6

  • 10

    Final Product

    • Review

    • Download completed financial model from course

    • Summary

  • 11

    Qualified Assessment

    • Qualified assessment

    • Share Your Feedback

    • Course Completion